AngloMoil creates unique blends of lubricants that consistently outperform other products on the market. For the past 50 years, it has been situated in the northern Sydney suburb of Mount Kuringgai, developing, manufacturing and supplying premium lubricants to various industries.
Started by the Croasdale family in 1975, the company has grown to produce 400 different lubricants across a portfolio of 800 products. Today, its products are used in the manufacturing, agriculture, mining, automotive, marine, construction and food industries.
Its lubricants are an essential component of many original equipment manufacturing (OEM) products, including power tools, grinders, drills and compressors. When a tool or equipment manufacturer needs high-quality lubricant designed to particular specifications, they often turn to AngloMoil.
“A good example of this is our 45-year relationship with Makita power tools,” says Victor Prasad, the global CEO and director at AngloMoil. His family acquired the company in 2018 but still utilise the skills of co-founder Michael Croasdale as a technical advisor. “While we work closely with a lot of manufacturers, our oldest client is Makita. Their products leave the factory fully Makita labelled but it’s our lubricants that help make them the high-quality products Australians love. Most of our company growth is working with OEMs that incorporate our lubricants.”
MASTER MANUFACTURERS
With a large portfolio of products, AngloMoil recently developed a sub brand category to aid in its marketing and to make things simple for clients. Everything designed for automotive transport is now part of the RoadMaster range. Products used with marine or ocean-faring vessels are under the SeaMaster range. Food and beverage manufacturing is covered by FoodMaster.
“We’ve created 13 sub-ranges that clearly identify where the products are used,” says Prasad. “Someone who has a tractor or other agricultural equipment will automatically choose from our AgriMaster range. We are forging a new identity with our sub-brand marketing.”
Once an opportunity is identified, it can take up to three years to develop a product. AngloMoil’s successful high-performance engine oil, RasynPro, was created through a cooperation with a professional motor sport group. At that time, there was no Australian-made product available to compete with imported international brands. AngloMoil started with a base product and developed trial formulations for bench testing, lab testing, field testing and track testing.
“We launched RasynPro on the back of 36 months of development and testing,” says Prasad. “When trialed in the motor sports group’s own vehicles under race conditions, RasynPro outperformed everything else on the market. As a result, we’re now developing other high-performance products such as engine and gear oils.”
THE RIGHT SOLUTION
AngloMoil is Australia’s only manufacturer of food grade lubricants for use in the food and beverage manufacturing industry. All these products must meet global National Sanitation Foundation (NSF) requirements. From raw materials through to the finished product, everything is sourced with approvals suitable for use in food and beverage manufacturing industries.
“Everything is separately blended,” says Prasad. “There’s no chance of cross-contamination. These products are very different to traditional lubricants used in other industries.”
As lubricants are not visible under operating conditions, they are often an unknown commodity within the component. Nevertheless, it’s critical to use the right lubricant with the right component in the right situation. AngloMoil’s strength—and point of difference—is that it’s an Australian owned and run company, manufacturing everything for Australian conditions.
“The right lubricant must be considered in conjunction with the operating conditions,” says Prasad. “Foreign companies manufacture their products to suit their biggest markets, usually the USA or Japan. Australia has its own specifications for local consumption. Operating equipment in Far North Queensland in 45-degree heat with 90 per cent humidity is very different to operating out of Southern Tasmania. We supply products to suit different conditions and different expectations.”
BESPOKE OR BULK
In order to cover all the requirements of its clients, AngloMoil has a scalable business model when it comes to manufacturing. It can create small specific blends of 800 litres up to 10,000 litres very rapidly. Popular products can be supplied in 100,000 litre lots—that’s four tanker loads—just as easily as a 2000-litre order.
It also exports its products overseas, supplying around a dozen different countries. Additionally, AngloMoil has a manufacturing centre in South-East Asia. In keeping with its ethos, all Asian manufacturing is specifically designed for South-East Asian markets and conditions.
In Australia, AngloMoil is committed to developing its business network through distributors. The business is growing and after 50 years at the same location, the company is expanding.
“Our current facility on one acre at Mount Kuring-gai will be dedicated to pure manufacturing,” says Prasad. “We’ve invested in a five-acre property, a stone’s throw away. We plan to relocate our head office and house our packaging lines and warehousing there. The new premises will allow the blending facility to fully expand and reach its full potential. It’s a very exciting time.”
